Our Team
Brian Becker
Founder and Chairman
Brian Becker founded BASE Xperiential in 2025 and serves as its Chairman and Chief Executive Officer. Becker is an entertainment industry veteran with more than 40 years of experience building and managing worldwide live entertainment businesses.
In November 2021, Becker was CEO and co-Founder, with leading European PE company Waterland, of LiveCo LLC. LiveCo is a North American leader in the areas of production and presentation of Christian music, comedy, country, variety, and festivals.
Prior to LiveCo, Becker was founder and CEO of BASE Entertainment, one of the largest producers of residency production shows in Las Vegas since its founding in 2006. BASE’s Las Vegas productions included: Criss Angel MindFreak at Planet Hollywood; Magic Mike Live at the Sahara; Phantom of the Opera: The Las Vegas Spectacular at the Venetian; and Jersey Boys at the Palazzo, among several other productions. LiveCo acquired BASE in 2021.
From 2000 to 2006, Becker served as Chairman and CEO of Clear Channel Entertainment (NYSE), the world's leading producer and promoter of live entertainment events, and owner and operator of event venues, in the music, theater, motor sports, and exhibitions businesses. CCE was the predecessor to Live Nation Entertainment.
Prior to SFX Entertainment's sale to Clear Channel Communications in 2000, Becker served as Executive Vice President, COO and Director of SFX Entertainment (NYSE) which, at the time, was the largest US and international live entertainment company.
From 1996 to 1998, Becker served as CEO and President of privately head PACE Entertainment Corporation, the largest diversified live entertainment company in the in the United States, until it became the cornerstone acquisition of SFX.
Becker received a bachelor's degree from Stanford University and an MBA from the University of California, Los Angeles.
Scott Zeiger
Scott Zeiger has been an influential live entertainment executive and producer for over 35 years. Together with Brian Becker, Scott is the co-founder of BASE Entertainment, and he has been responsible for delivering many productions including: The Phantom of the Opera, Jersey Boys, Rock of Ages, Peep Show, Absinthe, Wayne Brady "Making Sh#t Up", Stomp Out Loud, all in Las Vegas. In Singapore: The Lion King, Jersey Boys, Wicked. At Base for Cirque du Soleil; Zaia in Macau, Wintuk at Madison Square Garden. As President of Cirque du Soleil's Theatrical Division: Paramour on Broadway, the NFL Experience in Times Square, For the Record's BAZ in Las Vegas. In New York, select shows include: Concert Artists "In Residence On Broadway" (Dave Chappell, Morrissey, Barry Manilow, Mel Brooks) Martin Short "Fame Becomes Me, The Who's Tommy, Mel Brooks' "The Producers, Jekyl and Hyde. Countless touring shows in North America and select global markets. As a presenter, Scott was a senior executive for over 20 years with Live Nation, Clear Channel Entertainment, SFX, and PACE Theatrical Group. Collectively, these companies built and maintained the largest touring Broadway subscription circuit in the world. As Chief Production Officer at EBG, Scott is the creator and producer of The Broadway Cruise and Chefs Making Waves (both are annual cruise partnerships with NCL's Sixthman) as well as the former head of the Premium Experiences group. At Base X-periential, Scott has been instrumental in the development and rollout of the various music and edutainment properties in the pipeline.
Executive Producer
Dominic Roncace
Dom is a seasoned executive with more than 25 years of C-suite experience across live entertainment, venue management, and development.
Most recently, Dom served as President & CEO, Board Member, and Officer at the Bergen Performing Arts Center (BPAC). In this role, he successfully led the organization through a major restructuring and navigated the unprecedented challenges posed by the COVID-19 pandemic.
Prior to BPAC, Dom co-founded Luxury Attaché, a premium retail and institutional luxury service company specializing in high-end entertainment and experiences with renowned venues like Madison Square Garden and the Prudential Center. Additionally, Dom developed FOLIO, a proprietary software system to support the company’s services and clientele
Before Luxury Attaché, Dom served as Chief Operating Officer of Clear Channel Entertainment (CCE) Music, now part of Live Nation, Responsibilities included managing operations for 120 U.S. venues (> $1.1 billion in annual revenues, implementing public/private partnerships with high-grossing venues like the PNC Bank Arts Center, Jones Beach Theater, and Sony/Blockbuster E-Centre (now Freedom Mortgage Pavilion), and creating new venue-owned events, such the Holiday Light Spectacular, a concept designed to drive revenue during the amphitheater off-season, that has since become a staple for Live Nation.
Dom began his career with PACE Entertainment, where he played a key role in the development and management of major amphitheaters across the U.S.
President
Ryan Latham
Managing Director, HoloTheater
Ryan is the Managing Director of HoloTheater, and was an Executive Producer of Dinosaur Discoveries: A Holographic Adventure. Formerly, Ryan served as the Vice President of Commercial Operations for BASE Hologram and Executive Director of a location-based attraction, Battle For Texas: The Experience. Prior to joining BASE, Ryan served as General Manager of Boston Exhibits, a location-based entertainment company presenting major traveling exhibitions. Ryan has worked in sports and entertainment for over 15 years including business and community development roles with the Boston Red Sox, Seattle Mariners and Tacoma Rainiers, where he led the development of innovative ticket sales, sponsorship and community engagement programming. He has formerly served as a mentor with the Red Sox’ baseball and community development program in the Dominican Republic, as an MLBPA Certified Player Agent, as a Stage Manager for the 2010 NHL Winter Classic, and as a speaker at Sports Management Worldwide Career Conference events at the MLB Winter Meetings and NFL Combine. Ryan has a Bachelor’s Degree in Management from Wentworth Institute of Technology, as well as a Master’s and Doctorate degree in Organizational Leadership from Concordia University Chicago and has served on the Advisory Panel for the University of Houston’s C.T. Bauer College of Business Customer Experience program
Lori Reilly
EVP, Corporate Administration
An accomplished corporate Administrative Executive with over 16 years of experience in supporting high-level executives and corporate initiatives. Lori is a co-founder of BASE Xperiential, and was instrumental in the development of LiveCo. In addition to her professional responsibilities, she engages in various community initiatives supporting non-profit organizations. Lori’s responsibilities in corporate administration at LiveCo and BASE Xperiential are widely defined and extend into operational and business development activities. Lori believes that a balanced approach to work and life not only fosters a positive workplace culture but also enhances productivity and collaboration among team members.
Dan Robinson
At BASE Xperiential, Dan Robinson serves as Director of HoloTheater Sales, for museums, science centers, zoos, aquariums and other venues. He brings extensive experience in marketing and sales strategy, with a proven track record of building successful partnerships across multiple sectors, including national retailers and entertainment venues, educational institutions, zoos and aquariums. His specialized work in the zoo and aquarium marketplace includes launching products that supported the Association of Zoos and Aquariums’ SAFE (Saving Animals From Extinction) Campaign and building nationwide distribution networks. Through direct engagement with facilities, Robinson has developed a deep understanding of the unique needs within the zoo and aquarium sector, creating partnerships that blend business development with conservation efforts.
Director of HoloTheater Sales