Innovators.
Producers.
Experience builders.

Our leadership team brings decades of expertise across live entertainment, immersive media, venue development, and content strategy.

The Team
Behind the Experience

At BASE Xperiential, powerful stories start with powerful leadership.
Our team exists to create unforgettable moments that combine bold creativity with years of hands-on experience.

We have built Broadway shows, Las Vegas residencies, immersive museum exhibits, and global touring productions. That experience is what shapes every detail of our work. From the HoloTheater system to original live content, our team ensures every product is crafted for quality, scalability, and impact.

  • Brian Becker

    Founder & Chairman

    A visionary with 40+ years in live entertainment, Brian has led global companies like Clear Channel Entertainment and SFX. He co-founded BASE Entertainment in Las Vegas and now brings that strategic leadership to BASE Xperiential. Brian ensures every project is grounded in big-picture thinking and built for impact.

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  • Scott Zeiger

    Executive Producer


    Scott is an award-winning producer with hits on Broadway, in Las Vegas, and around the world. His resume includes Jersey Boys, Rock of Ages, The Phantom of the Opera, and Cirque du Soleil projects. He brings creative excellence and deep theatrical insight to every BASE production.

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  • Dominic Roncace

    President


    Dom leads business operations and partner strategy with a focus on growth. With a background in venue management, hospitality, and executive leadership, he helps BASE build experiences that are not just creative — but commercially sound.

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  • Ryan Latham

    Managing Director, HoloTheater


    Ryan leads our flagship HoloTheater division. He bridges storytelling and strategy, overseeing productions like Dinosaur Discoveries. With experience in sports, brand strategy, and immersive attractions, he ensures every show is impactful, scalable, and audience-ready.

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  • Lori Reilly

    EVP, Corporate Administration


    Lori helped build BASE Xperiential from the ground up. She oversees internal operations, business development, and culture. With 16+ years of experience supporting executive leadership, she keeps our team moving forward with focus and integrity.goes here

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  • Dan Robinson

    Director of HoloTheater Sales


    Dan connects our immersive experiences with the right venues. With a background in retail partnerships, nonprofit campaigns, and science center sales, he ensures our stories align with mission-driven impact — and reach the right audiences.

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  • Jim McPartlin

    Vice President of Finance

    As VP Finance, Jim is responsible for preparing the company’s income statement and balance sheet as well as developing forward-looking budgets, forecasts, and strategic business plans.  

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